Stray Australia officially launches at the ‘other’ Wedding of the Year!

In August, at a private event hosted in downtown Sydney, a select group of agents, industry partners and staff witnessed what has been labelled the ‘other’ wedding of the year.Loka, a well-known Australian adventure travel operator was officially ‘wed’ to Stray, a New Zealand based adventure travel operator, at an unconventional launch of Stray Australia. Loka will officially transition to the Stray Australia brand on the 1st October 2018 in time for the start of the new season, with changes rolling out throughout September in preparation.

The quirky approach to the launch was a reflection of the playful ‘off the beaten track’ personality these two brands represent, which have fittingly been referred to as a ‘match made in heaven’.

In August 2017, Stray invested into Loka, identifying the potential to expand into the significantly larger Australian youth travel market. The investment, which was welcomed by Loka, created opportunities to scale up its operations by leveraging Stray’s resources and established relationships. With the introduction of Stray Australia to the network, Stray will represent the largest flexible adventure travel network in Asia Pacific, with operations across New Zealand, Australia, Thailand, Laos, Cambodia and Vietnam.

Celia GeddesGeneral Manager of Loka said, “The team is really excited to reconnect to the Stray brand, with a long history of involvement. We see huge potential in creating a multi—regional Asia Pacific brand, which remains locally operated by a dedicated “Straylian” team.”

Brett Hudson – CEO of Stray said, “It was a natural fit and a logical decision to bring Loka under the Stray brand. Loka’s experienced management team shares the same ethos to Stray in its approach to creating social, flexible adventure travel experiences. Moving to one brand, with one message will make the conversation easier for our agents and customers alike.”

While plans are underway to launch new products under Stray Australia, Loka’s original hop-on hop-off adventure travel network will continue to be the primary focus under the new brand.

Stray’s Management Team celebrate at the launch of Stray Australia:

Left to Right:
Ollie Allum (NZ/AU Sales Manager), Celia Geddes (Australia GM), Raymond Atchison (VIC Sales Rep), Darcy Sabourin (NSW Sales Rep), Campbell Shepherd (Australian Director), Christine Conaghan (Group Director), Brett Hudson (Group CEO), Neil Geddes (Australian Director)

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Tara

Originally from Birmingham, UK. Favourite Stray stop: Tongariro National Park. Fun fact: she has done every Bungy Jump in New Zealand.

We are so excited to be back on the road, getting you further off the beaten track along the Australian East Coast again! We are determined to make up for lost time and we’ve been busy creating some brand new tours for you!

EMU TOUR

21 days - start: Sydney | end: Cairns

Our 21-Day Emu Tour is our biggest and best tour, taking you on an epic journey up the East Coast. As Australia’s largest native bird, the Emu is the perfect companion to guide you from Sydney all the way up to tropical Cairns.

ROO TOUR

16 days - start: Byron Bay | end: Cairns

Our 16-Day Roo Tour will take you from vibrant Byron Bay to tropical Cairns. Possibly the most iconic of all Aussie animals is the playful kangaroo. The Roo lives life to the fullest and this 16-Day Tour is all about fun!

DINGO TOUR

15 days - start: Brisbane | end: Cairns

Our 15-Day Dingo Tour will send you up the coast from Brisbane to Cairns. If you like to explore the best of the East Coast from rain forests and beaches to picturesque islands and destinations that are off the tourist trail then this tour is definitely for you.

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