Stray Ltd (‘Stray’) is pleased to announce its recent investment, which will see it become the majority shareholder of Loka Pty Ltd (‘Loka’), an Australian Adventure Travel Operator based out of Byron Bay. This investment will create Asia Pacific’s largest and most expansive Flexible Adventure Travel Network with operations spanning across New Zealand, Australia and Southeast Asia.
Stray and Loka already share a similar operating model and ethos. They are at the forefront of adventure travel designing authentic, cultural and nature-based experiences with an emphasis on providing access into more remote destinations. Both specialise in a style of ‘hop-on hop-off’ travel, which offers their customer all the benefits of a guided tour along with the flexibility to hop-off and spend time at destinations en-route. This operational model not only supports the way new-age customers like to travel but also aligns closely with current Tourism Boards’ objectives to promote regional dispersal of visitors.
For the foreseeable future Loka will continue to operate under the Loka brand but will be integrated from an operational and marketing perspective into Stray’s wider portfolio.
Founder and director of Loka, Neil Geddes, said;
“It is amazing to be working with Stray and to be part of the orange family again. The investment will provide the resources to continue our journey to provide the best experiential trip in Australia”
CEO of Stray Brett Hudson said;
“The deal is extremely exciting as it brings together a huge wealth of experience from both management teams to create a strong and highly dynamic business”.