Stray and Loka set to become the largest Hop-on Hop-off Adventure Travel Network

Stray Ltd (‘Stray’) is pleased to announce its recent investment, which will see it become the majority shareholder of Loka Pty Ltd (‘Loka’), an Australian Adventure Travel Operator based out of Byron Bay. This investment will create Asia Pacific’s largest and most expansive Flexible Adventure Travel Network with operations spanning across New Zealand, Australia and Southeast Asia.

 

Loka’s hop-on hop-off network operates up the east coast of Australia

Stray and Loka already share a similar operating model and ethos. They are at the forefront of adventure travel designing authentic, cultural and nature-based experiences with an emphasis on providing access into more remote destinations. Both specialise in a style of ‘hop-on hop-off’ travel, which offers their customer all the benefits of a guided tour along with the flexibility to hop-off and spend time at destinations en-route. This operational model not only supports the way new-age customers like to travel but also aligns closely with current Tourism Boards’ objectives to promote regional dispersal of visitors.

For the foreseeable future Loka will continue to operate under the Loka brand but will be integrated from an operational and marketing perspective into Stray’s wider portfolio.

Founder and director of Loka, Neil Geddes, said;

“It is amazing to be working with Stray and to be part of the orange family again. The investment will provide the resources to continue our journey to provide the best experiential trip in Australia”

CEO of Stray Brett Hudson said;

 “The deal is extremely exciting as it brings together a huge wealth of experience from both management teams to create a strong and highly dynamic business”.

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Lisa T

Originally from Delaware, USA. Favourite Stray stop: Blue Duck Station (New Zealand). Fun fact: her knowledge of sci-fi, Disney and British literature make her the Queen of Trivia.

Recently we launched heaps new Stray New Zealand Tours. Our new Adventure Tours are the best thing since Hop-On/Hop-Off, we've cranked up the excitement dial to max. And our new Select Tours are perfect for travellers that want to explore without compromising on comfort.

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Our Adventure Tours are here to supercharge your wanderlust and quench your thirst for the extraordinary. It'll be a journey that's cranked up to eleven - the launchpad for your epic adventure and lifelong friendships.

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Buckle up for our Select Tours, the trip of a lifetime. Picture this: kicking back in 3-4 star twin/double accommodation after a day of unique, must-do activities. This isn't your average tourist experience; it's an amazing experience to the heart and soul of New Zealand.

Ready for the ultimate East Coast journey? Choose Stray, and hop on our private bus tours! Forget the hassle of public transport – we're going from Sydney to Cairns and doing it the fun way! Dive deeper, explore more, and get the coolest East Coast vibes only with us!

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Our Southbound Select Tours are curated for those who yearn to explore the East Coast of Australia in comfort but aren't ready to let go of that adventurous Stray spirit. This isn't your typical touristy trek; it's an immersive journey into the vibrant heart and soul of the Land Down Under!

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Feel the wild heart of Australia beating, amped up to 100! Crash at the coolest boutique dorms we've handpicked for you - perfect chill spots between our epic escapades! Experience the unforgettable, bond with new mates, and score memories that’ll stick forever! Ready to roll, Aussie-style?

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