Stray and Loka set to become the largest Hop-on Hop-off Adventure Travel Network

Stray Ltd (‘Stray’) is pleased to announce its recent investment, which will see it become the majority shareholder of Loka Pty Ltd (‘Loka’), an Australian Adventure Travel Operator based out of Byron Bay. This investment will create Asia Pacific’s largest and most expansive Flexible Adventure Travel Network with operations spanning across New Zealand, Australia and Southeast Asia.

 

Loka’s hop-on hop-off network operates up the east coast of Australia

Stray and Loka already share a similar operating model and ethos. They are at the forefront of adventure travel designing authentic, cultural and nature-based experiences with an emphasis on providing access into more remote destinations. Both specialise in a style of ‘hop-on hop-off’ travel, which offers their customer all the benefits of a guided tour along with the flexibility to hop-off and spend time at destinations en-route. This operational model not only supports the way new-age customers like to travel but also aligns closely with current Tourism Boards’ objectives to promote regional dispersal of visitors.

For the foreseeable future Loka will continue to operate under the Loka brand but will be integrated from an operational and marketing perspective into Stray’s wider portfolio.

Founder and director of Loka, Neil Geddes, said;

“It is amazing to be working with Stray and to be part of the orange family again. The investment will provide the resources to continue our journey to provide the best experiential trip in Australia”

CEO of Stray Brett Hudson said;

 “The deal is extremely exciting as it brings together a huge wealth of experience from both management teams to create a strong and highly dynamic business”.

Download our official Media Release

Lisa T

Originally from Delaware, USA. Favourite Stray stop: Blue Duck Station (New Zealand). Fun fact: her knowledge of sci-fi, Disney and British literature make her the Queen of Trivia.

These New Zealand Tours will depart soon

Fantail South Island Tour

14 days - starts & ends in Picton (optional: Wellington or Christchurch)

Explore the best the South Island has to offer: highlights and lots of hidden gems.

Morepork All of NZ Tour

24 days - starts & ends in Auckland

Explore the North and South Island. Hike some of NZ's best tracks and kayak at sunrise and more, much more.

Weka South Island Tour

10 days - starts & ends in Christchurch.

This tour is all about the scenery. Each day delivers more breathtaking views, epic hikes & landscapes.

Or check out these articles for more travel inspiration

4 Simple yet Fun Card Games to Play to Kill Time when Travelling

A simple 52-card deck absolutely belongs in every backpack. Apart from being a fun solution to kill time, it is easy to carry and space-saving. Here are the best yet easy card games to play while travelling.

Read More

Ticked off the heli-hike of your travel list? Check out the other amazing things to do in Franz Josef!

Thanks to the incredible blue ice formations going viral on social media, the heli-hike in Franz Josef has become the ultimate thing to do. But don’t be fooled, the heli-hike isn’t all that this awesome town has to offer. Check […]

Read More

The best activities in Queenstown for adrenaline junkies: how to go harder & faster

The Stray bus pulls into Queenstown… Stop number 1? The Kawarau Bridge Bungy, home of the world’s first commercial bungy jump. The faint sound of screams as people jump, leap, dive or just fall off the platform will greet your […]

Read More
0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Scroll to Top